{"id":81850,"date":"2023-11-11T12:00:58","date_gmt":"2023-11-11T11:00:58","guid":{"rendered":"https:\/\/erdmost.hu\/?p=81850"},"modified":"2023-11-11T14:42:31","modified_gmt":"2023-11-11T13:42:31","slug":"a-fiatalok-mar-csak-a-netet-bujjak","status":"publish","type":"post","link":"https:\/\/erdmost.hu\/en\/2023\/11\/11\/a-fiatalok-mar-csak-a-netet-bujjak\/","title":{"rendered":"A fiatalok m\u00e1r csak a netet b\u00fajj\u00e1k"},"content":{"rendered":"

A Nemzeti M\u00e9dia- \u00e9s H\u00edrk\u00f6zl\u00e9si Hat\u00f3s\u00e1g a napokban kiadta az idei M\u00e9diapiaci Jelent\u00e9s\u00e9t, amiben – t\u00f6bbek k\u00f6z\u00f6tt – a magyar lakoss\u00e1g aktu\u00e1lis m\u00e9diafogyaszt\u00e1si szok\u00e1sair\u00f3l olvashatunk.<\/p>\n

A t\u00f6bb mint k\u00e9tsz\u00e1z oldalas tanulm\u00e1ny<\/a> p\u00e9ld\u00e1ul k\u00fcl\u00f6n fejezetben foglalkozik az ifjabb nemzed\u00e9kek ilyen jelleg\u0171 attit\u0171dj\u00e9vel. Ebb\u0151l megtudhatjuk, hogy a 13-17 \u00e9s 18-29 \u00e9vesek naponta \u00e1tlagosan csak 133, illetve 144 percet t\u00f6ltenek t\u00e9v\u00e9z\u00e9ssel, szemben az orsz\u00e1gos \u00e1tlaggal, ami 289 perc.<\/p>\n

\"\"<\/p>\n

Az adatok azt is mutatj\u00e1k, hogy a telev\u00edzi\u00f3z\u00e1s visszaes\u00e9se a fiatalok k\u00f6r\u00e9ben 13 \u00e9ves kor k\u00f6rny\u00e9k\u00e9n v\u00e1lik szembet\u0171n\u0151v\u00e9, amikor a gyermekcsatorn\u00e1k hely\u00e9t az online tartalomfogyaszt\u00e1s veszi \u00e1t.<\/p>\n

A r\u00e1di\u00f3hallgat\u00e1s ter\u00e9n is hasonl\u00f3 tendenci\u00e1kat figyelhet\u00fcnk meg. A 15-19 \u00e9vesek 2022-ben \u00e1tlagosan 64%-kal kevesebb id\u0151t t\u00f6lt\u00f6ttek r\u00e1di\u00f3z\u00e1ssal, mint n\u00e9gy \u00e9vvel kor\u00e1bban. A 20-29 \u00e9vesek pedig harmad\u00e1val kevesebbet, szemben a 2019-es adatokkal.<\/p>\n

A nyomtatott napilapok, foly\u00f3iratok \u00e9s magazinok terjeszt\u00e9si sz\u00e1mai \u00e9vek \u00f3ta cs\u00f6kkennek, a 15 \u00e9vn\u00e9l id\u0151sebb magyarok m\u00e1r csak 44,2%-a olvas rendszeresen nyomtatott \u00fajs\u00e1got, a fiatalabb koroszt\u00e1lyok k\u00f6r\u00e9ben ez az ar\u00e1ny m\u00e9g alacsonyabb.<\/p>\n

\"\"<\/p>\n

Az online m\u00e9diafogyaszt\u00e1s el\u0151ret\u00f6r\u00e9s\u00e9ben is kulcsszerepet j\u00e1tszanak a fiatalabb koroszt\u00e1lyok. Kis t\u00falz\u00e1ssal, ami nem \u00e9rhet\u0151 el az okostelefonon, az sz\u00e1mukra nem is l\u00e9tezik.<\/p>\n

A 8-15 \u00e9ves koroszt\u00e1ly tagjai \u00e1tlagosan napi 234 percet, azaz naponta csaknem 4 \u00f3r\u00e1t t\u00f6lt\u00f6ttek 2022-ben az okostelefonjuk k\u00e9perny\u0151je el\u0151tt. A jelent\u00e9s r\u00e1mutat, hogy az \u00e9letkorral egyenes ar\u00e1nyban n\u0151tt a k\u00e9sz\u00fcl\u00e9khaszn\u00e1lat \u00e1tlagos ideje is.<\/p>\n

Megfigyelhet\u0151, hogy a fiatalok a telefonjukon p\u00e1rhuzamosan haszn\u00e1lj\u00e1k a k\u00fcl\u00f6nb\u00f6z\u0151 platformokat, form\u00e1tumokat \u00e9s tartalmakat, melyek haszn\u00e1lata folyamatosan be\u00e9p\u00fcl a napi rutinjukba.<\/p>\n

\"\"<\/p>\n

Ezek a v\u00e1ltoz\u00f3 m\u00e9diafogyaszt\u00e1si szok\u00e1sok jelent\u0151s szerepet j\u00e1tszanak abban, hogy a teljes n\u00e9pess\u00e9get tekintve is tov\u00e1bb emelkedett az internetez\u00e9ssel t\u00f6lt\u00f6tt id\u0151. 2022-ben a magyarorsz\u00e1gi internethaszn\u00e1l\u00f3k 58%-a t\u00f6lt\u00f6tt napi \u00e1tlagban 3 \u00f3r\u00e1n\u00e1l is t\u00f6bbet a k\u00e9perny\u0151 el\u0151tt.<\/p>\n

Szint\u00e9n \u00e9rdekes, amit a h\u00edrfogyaszt\u00e1s \u00e9s az inform\u00e1ci\u00f3szerz\u00e9s ter\u00e9n fedezhet\u00fcnk fel. A 15-75 \u00e9ves koroszt\u00e1ly alig 4%-a haszn\u00e1lja mind a n\u00e9gy k\u00fcl\u00f6nb\u00f6z\u0151 m\u00e9diat\u00edpust, 24%-uk h\u00e1rom, 44%-uk pedig kett\u0151t v\u00e1laszt, m\u00edg 23% t\u00e1j\u00e9koz\u00f3dik egyetlen forr\u00e1sb\u00f3l. Ugyanakkor a megk\u00e9rdezettek 3%-a egy\u00e1ltal\u00e1n nem haszn\u00e1l semmilyen m\u00e9diat\u00edpust a vil\u00e1g esem\u00e9nyeir\u0151l val\u00f3 t\u00e1j\u00e9koz\u00f3d\u00e1sra.<\/p>\n

\"\"<\/p>\n

Az NMHH jelent\u00e9s\u00e9ben a felsoroltakon t\u00fal is sok \u00e9rdekess\u00e9gre lelhet\u00fcnk. A tanulm\u00e1ny elemzi a mozi- \u00e9s filmpiac fejlem\u00e9nyeit, a k\u00f6zter\u00fcleti hirdet\u00e9si piac alakul\u00e1s\u00e1t. Tov\u00e1bb\u00e1, a f\u0151 fejezetek tematik\u00e1j\u00e1hoz illeszked\u0151 r\u00f6videbb \u00edr\u00e1sokat is k\u00f6z\u00f6l, amelyek egy-egy \u00e9rdekes jelens\u00e9get, friss trendet vagy egyedi kutat\u00e1st mutatnak be.<\/p>\n

N\u00e9h\u00e1ny p\u00e9lda ezek k\u00f6z\u00fcl: „Mekkora a kult\u00fara s\u00falya a t\u00e9v\u00e9k\u00e9perny\u0151n?”, „A Spotify, a YouTube \u00e9s a magyar r\u00e1di\u00f3k zenei k\u00edn\u00e1lat\u00e1nak \u00f6sszevet\u00e9se”, „BeReal: az egyetlen \u0151szinte k\u00f6z\u00f6ss\u00e9gim\u00e9dia-platform”, „A magyarok nagyon b\u00edznak a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban”, „Bizalom a h\u00edrforr\u00e1sokban \u00e9s az \u00e1lh\u00edrek meg\u00edt\u00e9l\u00e9se”, „A 8\u201315 \u00e9vesek applik\u00e1ci\u00f3-haszn\u00e1lata”.<\/p>","protected":false},"excerpt":{"rendered":"

A r\u00e1di\u00f3, a t\u00e9v\u00e9 \u00e9s az \u00fajs\u00e1g egyre kev\u00e9sb\u00e9 \u00e9rdekli az ifj\u00fas\u00e1got – mutat r\u00e1 egy minap megjelent tanulm\u00e1ny.<\/p>","protected":false},"author":42,"featured_media":82080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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