{"id":76947,"date":"2023-09-19T11:42:34","date_gmt":"2023-09-19T09:42:34","guid":{"rendered":"https:\/\/erdmost.hu\/?p=76947"},"modified":"2023-09-19T11:44:55","modified_gmt":"2023-09-19T09:44:55","slug":"ket-vallra-fektettek-a-hagyomanyos-televiziozast","status":"publish","type":"post","link":"https:\/\/erdmost.hu\/en\/2023\/09\/19\/ket-vallra-fektettek-a-hagyomanyos-televiziozast\/","title":{"rendered":"K\u00e9t v\u00e1llra fektett\u00e9k a hagyom\u00e1nyos telev\u00edzi\u00f3z\u00e1st"},"content":{"rendered":"

Magyarorsz\u00e1gon az elm\u00falt k\u00e9t-h\u00e1rom \u00e9vben terjedt el az el\u0151fizet\u00e9s mellett ig\u00e9nybe vehet\u0151 lek\u00e9rhet\u0151 vide\u00f3tartalmak haszn\u00e1lata. Streamingcsatorn\u00e1kon manaps\u00e1g m\u00e1r a h\u00e1ztart\u00e1sok k\u00f6zel fele \u2013 44 sz\u00e1zal\u00e9ka \u2013 n\u00e9zett filmeket vagy sorozatokat\u00a0 – der\u00fcl ki a Nemzeti M\u00e9dia- \u00e9s H\u00edrk\u00f6zl\u00e9si Hat\u00f3s\u00e1g (NMHH) \u00e9vente v\u00e9gzett reprezentat\u00edv felm\u00e9r\u00e9s\u00e9b\u0151l.<\/p>\n

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Ezzel p\u00e1rhuzamosan pedig az elm\u00falt k\u00e9t \u00e9vben megindult a telev\u00edzi\u00f3-el\u0151fizet\u00e9sek lemorzsol\u00f3d\u00e1sa is.<\/b><\/p>\n<\/blockquote>\n

Haz\u00e1nkban a h\u00e1rom legelterjedtebb streamingszolg\u00e1ltat\u00f3nak itthon a Netflix, az HBO Max \u00e9s a Disney+ sz\u00e1m\u00edt. A h\u00e1ztart\u00e1sok 30, 21, illetve 14 sz\u00e1zal\u00e9ka haszn\u00e1lta ezeket a fel\u00fcleteket.<\/p>\n

Fontos, hogy a szolg\u00e1ltat\u00e1sok sz\u00e9lesebb k\u00f6r\u0171 terjed\u00e9s\u00e9t eddig befoly\u00e1solta a technol\u00f3giai h\u00e1tt\u00e9r, teh\u00e1t csak azok tudt\u00e1k \u00e9rdemben kihaszn\u00e1lni az el\u0151fizet\u00e9st, akik j\u00f3 min\u0151s\u00e9g\u0171 internettel \u00e9s okost\u00e9v\u00e9vel is rendelkeztek. Manaps\u00e1g m\u00e1r a sz\u00e9less\u00e1v\u00fa internet a h\u00e1ztart\u00e1sok t\u00f6bbs\u00e9g\u00e9ben megtal\u00e1lhat\u00f3, az okoseszk\u00f6z\u00f6kr\u0151l pedig nem is besz\u00e9lve.<\/p>\n

\"\"<\/p>\n

B\u00e1r streaminget lehet n\u00e9zni sz\u00e1m\u00edt\u00f3g\u00e9pen vagy ak\u00e1r mobiltelefonon is, az \u00e9lm\u00e9ny bizonyosan j\u00f3val kisebb \u00edgy. A szolg\u00e1ltat\u00f3k r\u00e9sz\u00e9r\u0151l pedig a nagy mennyis\u00e9g\u0171 magyar nyelv\u0171 tartalom \u00e9s a magyar nyelv\u0171 \u00fcgyf\u00e9lszolg\u00e1lat megl\u00e9te volt elengedhetetlen.<\/p>\n

\"\"<\/p>\n

A streaming haszn\u00e1lata a magasabb v\u00e9gzetts\u00e9g\u0171, a j\u00f3 anyagi helyzetben l\u00e9v\u0151, tov\u00e1bb\u00e1 a fiatalabb h\u00e1ztart\u00e1sok k\u00f6r\u00e9ben sokkal elterjedtebb. A kev\u00e9sb\u00e9 tehet\u0151sebbek, illetve az id\u0151sebbek egyel\u0151re m\u00e9g kisebb m\u00e9rt\u00e9kben \u00e9lnek az \u00faj szolg\u00e1ltat\u00e1sok adta lehet\u0151s\u00e9gekkel.<\/p>\n

Mivel az emberek szabadideje \u2013 legal\u00e1bbis k\u00f6z\u00e9pt\u00e1von \u2013 \u00e1lland\u00f3, egy \u00faj sz\u00f3rakoz\u00e1si forma elterjed\u00e9se valami m\u00e1st\u00f3l kell, hogy elvonja az id\u0151t.<\/p>\n

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Az ugyan \u00e1ltal\u00e1noss\u00e1gban nem igaz, hogy amennyivel t\u00f6bbet n\u00e9z valaki lek\u00e9rhet\u0151 filmeket, annyival kevesebbet t\u00e9v\u00e9zik, de k\u00e9ts\u00e9gtelen jelei vannak a t\u00e9v\u00e9haszn\u00e1lat lass\u00fa visszaszorul\u00e1s\u00e1nak<\/p>\n<\/blockquote>\n

– \u00e1llap\u00edtotta meg az NMHH.<\/p>\n

\"\"<\/p>\n

A legut\u00f3bbi felm\u00e9r\u00e9s alkalm\u00e1val a h\u00e1ztart\u00e1sok 12 sz\u00e1zal\u00e9ka nem n\u00e9zett m\u00e1r egy\u00e1ltal\u00e1n telev\u00edzi\u00f3ad\u00e1st. Vagy az\u00e9rt, mert csak streaminget n\u00e9zett, vagy az\u00e9rt, mert sem t\u00e9v\u00e9t, sem streaminget nem fogyasztott. M\u00edg kor\u00e1bban hossz\u00fa ideig stabilan 3,7 milli\u00f3 k\u00f6r\u00fcl volt a t\u00e9v\u00e9-el\u0151fizet\u00e9sek sz\u00e1ma, 2021 k\u00f6zepe \u00f3ta cs\u00f6kken: az idei \u00e9v k\u00f6zep\u00e9n a k\u00e9t \u00e9vvel kor\u00e1bbi cs\u00facs\u00e9rt\u00e9khez k\u00e9pest 175 ezerrel, k\u00f6zel 5 sz\u00e1zal\u00e9kkal kevesebb el\u0151fizet\u00e9st tartottak nyilv\u00e1n.<\/p>\n

\n

„Negyed\u00e9vente mintegy 20-30 ezer h\u00e1ztart\u00e1s d\u00f6nt \u00fagy, hogy nincsen sz\u00fcks\u00e9ge a hagyom\u00e1nyos telev\u00edzi\u00f3z\u00e1sra.”<\/p>\n<\/blockquote>\n

D\u00f6nt\u0151 r\u00e9sz\u00fck alighanem az\u00e9rt, mert jobb sz\u00f3rakoz\u00e1st tal\u00e1l a lek\u00e9rhet\u0151 tartalmakban.<\/p>","protected":false},"excerpt":{"rendered":"

A streaming meg\u00e1ll\u00edthatatlan, \u00edgy megindult a telev\u00edzi\u00f3-el\u0151fizet\u00e9sek lemorzsol\u00f3d\u00e1sa.<\/p>","protected":false},"author":27,"featured_media":76957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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