{"id":7598,"date":"2020-05-18T11:09:27","date_gmt":"2020-05-18T11:09:27","guid":{"rendered":"https:\/\/wp.erdmost.hu\/2020\/05\/18\/virus-miatt-tobbet-es-mast-vasarolunk-online-mint-korabban\/"},"modified":"2020-05-18T11:09:27","modified_gmt":"2020-05-18T11:09:27","slug":"virus-miatt-tobbet-es-mast-vasarolunk-online-mint-korabban","status":"publish","type":"post","link":"https:\/\/erdmost.hu\/en\/2020\/05\/18\/virus-miatt-tobbet-es-mast-vasarolunk-online-mint-korabban\/","title":{"rendered":"A v\u00edrus miatt t\u00f6bbet \u00e9s m\u00e1st is v\u00e1s\u00e1rolunk online, mint kor\u00e1bban"},"content":{"rendered":"

A Mastercard kutat\u00e1s\u00e1b\u00f3l az is kider\u00fclt, hogy az eur\u00f3paiak mintegy harmada (30%) a kor\u00e1bbin\u00e1l t\u00f6bb p\u00e9nzt k\u00f6lt virtu\u00e1lis \u00e9lm\u00e9nyekre: a megk\u00e9rdezettek csaknem k\u00e9tharmada (58 %) streaming szolg\u00e1ltat\u00e1son kereszt\u00fcl n\u00e9z sorozatokat vagy filmeket, 26 sz\u00e1zal\u00e9k vesz r\u00e9szt online edz\u00e9seken, 24 sz\u00e1zal\u00e9kuk pedig virtu\u00e1lisan l\u00e1togat m\u00fazeumokat \u00e9s m\u00e1s \u00e9rdekes helysz\u00edneket.<\/p>\n

Sz\u00edvesen v\u00e1lasztanak virtu\u00e1lis \u00e9lm\u00e9nyeket a magyarok is: streaming szolg\u00e1ltat\u00e1st a megk\u00e9rdezettek 40 sz\u00e1zal\u00e9ka haszn\u00e1l, a fitness edz\u00e9sek (20%) \u00e9s az online m\u00fazeuml\u00e1togat\u00e1s (15%) mellett itthon a stand-up el\u0151ad\u00e1sok (30%) \u00e9s az online koncertek (35%) is nagyon n\u00e9pszer\u0171ek. Tal\u00e1n nem meglep\u0151, de a kapcsolattart\u00e1s is az online t\u00e9rbe tol\u00f3dott \u00e1t, a magyarok 73 sz\u00e1zal\u00e9ka vett r\u00e9szt vide\u00f3h\u00edv\u00e1sban legyen sz\u00f3 ak\u00e1r a csal\u00e1dj\u00e1r\u00f3l, szeretteir\u0151l, vagy a munkahely\u00e9r\u0151l.<\/p>\n

A kutat\u00e1s szerint a mostani v\u00e9szterhes id\u0151kben sz\u00edvesebben is adakozunk: az eur\u00f3paiak t\u00f6bb mint negyede (28%) adakozott valamilyen seg\u00e9lyszervezetnek online, 14 sz\u00e1zal\u00e9k most tett ilyet el\u0151sz\u00f6r. A magyarokn\u00e1l az online adakoz\u00f3k ar\u00e1nya valamivel alacsonyabb (18%), a megk\u00e9rdezettek 7 sz\u00e1zal\u00e9ka pr\u00f3b\u00e1lta ki ezt a lehet\u0151s\u00e9get most els\u0151 alkalommal.<\/p>\n

A magyarok 39 sz\u00e1zal\u00e9ka most bankolt online el\u0151sz\u00f6r<\/strong>
\nAz emberek Eur\u00f3pa szerte az otthonukban t\u00f6lt\u00f6tt plusz id\u0151t \u00faj, online k\u00e9szs\u00e9gek elsaj\u00e1t\u00edt\u00e1s\u00e1ra is haszn\u00e1lj\u00e1k: szinte minden \u00f6t\u00f6dik v\u00e1laszad\u00f3 (37%) kezdett el online bankolni, t\u00f6bb mint 28% pr\u00f3b\u00e1lja elsaj\u00e1t\u00edtani az online eg\u00e9szs\u00e9gkezel\u00e9st \u00e9s gy\u00f3gyszerrendel\u00e9st, egyharmaduk (31%) pedig f\u0151zni tanul online, oktat\u00f3 seg\u00edts\u00e9g\u00e9vel. A magyar v\u00e1laszad\u00f3k 39 sz\u00e1zal\u00e9ka bankol most el\u0151sz\u00f6r online, 25 sz\u00e1zal\u00e9k ismerkedik a f\u0151z\u00e9s rejtelmeivel, a harmadik legn\u00e9pszer\u0171bb \u00faj online tev\u00e9kenys\u00e9g pedig a tanul\u00e1s: minden \u00f6t\u00f6dik v\u00e1laszad\u00f3 keres ilyen lehet\u0151s\u00e9get mag\u00e1nak vagy csal\u00e1dtagjainak.<\/p>\n

Minden tizedik eur\u00f3pai (10%) tanul k\u00f3dol\u00e1st, az ar\u00e1ny megegyezik a magyar eredm\u00e9nnyel. Az eur\u00f3paiak 7 sz\u00e1zal\u00e9ka tanul hangszeren j\u00e1tszani az internet seg\u00edts\u00e9g\u00e9vel, 14 sz\u00e1zal\u00e9k pedig online \u00fatmutat\u00f3t haszn\u00e1l hajv\u00e1g\u00e1shoz.
\nAmellett, hogy Eur\u00f3p\u00e1ban 36 sz\u00e1zal\u00e9kkal n\u00f6vekedett az alapvet\u0151 cikekket online v\u00e1s\u00e1rl\u00f3k sz\u00e1ma, a legn\u00e9pszer\u0171bbek a k\u00f6nyvek (32%), a hajv\u00e1g\u00f3 eszk\u00f6z\u00f6k (19%) \u00e9s a fitnesz eszk\u00f6z\u00f6k (13%). A magyarok k\u00f6r\u00e9ben az els\u0151 helyen a k\u00f6nyveket (23%), a konyhai eszk\u00f6z\u00f6ket (21%) a hajfest\u00e9keket \u00e9s az informatikai eszk\u00f6z\u00f6ket (12-12%) tal\u00e1ljuk.<\/p>\n

\u00d3vatosan v\u00e1s\u00e1rolunk<\/strong>
\nA kutat\u00e1s arra is r\u00e1mutatott, hogy az online v\u00e1s\u00e1rl\u00e1si szok\u00e1saink h\u0171en t\u00fckr\u00f6zik a val\u00f3s \u00e9letetben mutatott viselked\u00e9s\u00fcnket: azon v\u00e1s\u00e1rl\u00f3k t\u00f6bbs\u00e9ge (Eur\u00f3p\u00e1ban 81%, Magyarorsz\u00e1gon 83%), akik a fizikai \u00fczletekben is a nagyobb kedvezm\u00e9nyekre vad\u00e1sznak, az online t\u00e9rben is \u00f3r\u00e1kat t\u00f6ltenek el a legjobb aj\u00e1nlatok felkutat\u00e1s\u00e1val.  Az \u00fczletekben csak n\u00e9zel\u0151d\u00e9ssel id\u0151t t\u00f6lt\u0151 eur\u00f3paiak 66 sz\u00e1zal\u00e9ka online is sz\u00edvesen k\u00e9sz\u00edt k\u00edv\u00e1ns\u00e1glist\u00e1kat, de ezekb\u0151l \u00e1ltal\u00e1ban nem lesz val\u00f3s v\u00e1s\u00e1rl\u00e1s. Az \u00faj online v\u00e1s\u00e1rl\u00f3k fele (51%) tov\u00e1bbra is h\u0171 marad azokhoz az \u00fczletekhez, amiket kor\u00e1bban m\u00e1r megszeretett \u2013 a magyarok m\u00e9g enn\u00e9l is h\u0171s\u00e9gesebbek, 65 sz\u00e1zal\u00e9kuk nem cser\u00e9li le j\u00f3l bev\u00e1lt keresked\u0151j\u00e9t.<\/p>\n

Szinte minden eur\u00f3pai (87%) figyel arra, hogy mit \u00e9s hol v\u00e1s\u00e1rol online, a magyarok m\u00e9g \u00f3vatosabbak e t\u00e9ren (91%). Az eur\u00f3paiak 65%-a agg\u00f3dik amiatt, hogy online vissza\u00e9l\u00e9s \u00e1ldozat\u00e1v\u00e1 v\u00e1lik \u2013 itthon ett\u0151l kev\u00e9sb\u00e9 tartanak a v\u00e1laszad\u00f3k (59%). Az online fizet\u00e9s biztons\u00e1ga \u00e9rdek\u00e9ben az eur\u00f3pai megk\u00e9rdezettek n\u00e9gy\u00f6t\u00f6de (81%) lehet\u0151s\u00e9g szerint ismer\u0151s keresked\u0151kn\u00e9l v\u00e1s\u00e1rol, ez az ar\u00e1ny a magyarokn\u00e1l 84%. Eur\u00f3p\u00e1ban 80 % ellen\u0151rzi a webhelyek vagy v\u00e1s\u00e1rl\u00f3k v\u00e9lem\u00e9ny\u00e9t (magyar ar\u00e1ny 85%), \u00e9s egyharmaduk (31%) felveszi a kapcsolatot az \u00faj vagy ismeretlen keresked\u0151vel a v\u00e1s\u00e1rl\u00e1s el\u0151tt \u2013 a magyarok 33 sz\u00e1zal\u00e9ka tesz \u00edgy.<\/p>\n

\u00daj \u00e9letm\u00f3dra t\u00e9r\u00fcnk \u00e1t \u00e9ppen<\/strong>
\nA Mastercard Europe eln\u00f6ke, Mark Barnett szerint most valamennyien egy \u00faj \u00e9letm\u00f3dhoz alkalmazkodunk. \u00c9rthet\u0151 m\u00f3don t\u00f6bbet v\u00e1s\u00e1rolunk online, de nemcsak alapvet\u0151 fontoss\u00e1g\u00fa cikkeket, hanem a filmekt\u0151l a fitneszig terjed\u0151 virtu\u00e1lis \u00e9lm\u00e9nyeket is. A mostanihoz hasonl\u00f3 neh\u00e9z id\u0151szakok ugyanakkor a legjobbat hozhatj\u00e1k ki bel\u0151l\u00fcnk, \u00edgy szerinte sz\u00edvmelenget\u0151 l\u00e1tni az online adakoz\u00f3k sz\u00e1m\u00e1nak kiugr\u00f3 n\u00f6veked\u00e9s\u00e9t vagy azt, hogy sokan \u00faj utakat keresnek mindennapjaik online menedzsel\u00e9s\u00e9hez. Az embereknek minden eddigin\u00e9l nagyobb sz\u00fcks\u00e9ge van arra, hogy hozz\u00e1f\u00e9rjenek a digit\u00e1lis gazdas\u00e1ghoz.<\/p>\n

A kutat\u00e1st a Fly Research k\u00e9sz\u00edtette a k\u00e1rtyakibocs\u00e1t\u00f3 megb\u00edz\u00e1s\u00e1b\u00f3l, 2020. m\u00e1jus\u00e1ban, 15 eur\u00f3pai orsz\u00e1gban, 7500 megk\u00e9rdezett bevon\u00e1s\u00e1val.<\/p>","protected":false},"excerpt":{"rendered":"

Az online v\u00e1s\u00e1rl\u00e1s az elm\u00falt h\u00f3napban meghaladta az \u00f6sszes egy\u00e9b k\u00f6lt\u00e9si form\u00e1t: a magyarok t\u00f6bb mint egyharmada elmond\u00e1sa szerint m\u00e9g soha nem v\u00e1s\u00e1rolt annyit online, mint az elm\u00falt hetekben. Az eur\u00f3paiak 57 sz\u00e1zal\u00e9ka gondolja ugyanezt. <\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"cikk_cimkek":[15],"content_flags":[350],"content_icons":[],"class_list":["post-7598","post","type-post","status-publish","format-standard","hentry","category-erdmost","cikk_cimkek-kozelet","content_flags-erdekes"],"acf":[],"_links":{"self":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts\/7598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/comments?post=7598"}],"version-history":[{"count":0,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts\/7598\/revisions"}],"wp:attachment":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/media?parent=7598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/categories?post=7598"},{"taxonomy":"cikk_cimkek","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/cikk_cimkek?post=7598"},{"taxonomy":"content_flags","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/content_flags?post=7598"},{"taxonomy":"content_icons","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/content_icons?post=7598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}