A n\u00f6veked\u00e9s motorja tov\u00e1bbra is a rendel\u00e9si gyakoris\u00e1g n\u00f6veked\u00e9se \u2013 der\u00fcl ki az \u00c1rukeres\u0151.hu \u00e9s a GKI Digital legfrissebb Online Kiskereskedelmi Index jelent\u00e9s\u00e9b\u0151l. A 2021 els\u0151 f\u00e9l\u00e9v\u00e9ben 30 sz\u00e1zal\u00e9kos b\u0151v\u00fcl\u00e9s mellett brutt\u00f3 494 milli\u00e1rd forintos belf\u00f6ldi forgalmat bonyol\u00edtott a magyar online kiskereskedelmi piac, melyen bel\u00fcl az els\u0151 negyed\u00e9v forgalma 43,7 sz\u00e1zal\u00e9kkal m\u00falta fel\u00fcl a 2020-as els\u0151 negyed\u00e9v forgalm\u00e1t. Enn\u00e9l is fontosabb azonban, hogy m\u00e1r a tavaly is rekord magas sz\u00e1mokat hoz\u00f3 m\u00e1sodik negyed\u00e9vben id\u00e9n is tov\u00e1bbi 21 sz\u00e1zal\u00e9kos forgalomb\u0151v\u00fcl\u00e9s volt tapasztalhat\u00f3, ami a pand\u00e9mia el\u0151tti \u00e9vek stabiliz\u00e1l\u00f3dott, 14-16 sz\u00e1zal\u00e9k k\u00f6r\u00fcli \u00e1tlagos n\u00f6veked\u00e9si \u00fctem\u00e9t 25 sz\u00e1zal\u00e9kkal haladja meg.<\/p>\n
2021 els\u0151 6 h\u00f3napja sor\u00e1n nem n\u0151tt nagy m\u00e9rt\u00e9kben az \u00fajonnan csatlakoz\u00f3 online v\u00e1s\u00e1rl\u00f3k sz\u00e1ma (jelenleg 3,44 milli\u00f3 f\u0151 tekinthet\u0151 akt\u00edv online v\u00e1s\u00e1rl\u00f3nak Magyarorsz\u00e1gon), jelent\u0151sen b\u0151v\u00fclt viszont az online tranzakci\u00f3k \u2013 vagyis a web\u00e1ruh\u00e1zakban leadott megrendel\u00e9sek \u2013 sz\u00e1ma, mely 32,4 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st k\u00f6vet\u0151en k\u00f6zel 27,9 milli\u00f3 darab teljes\u00edtett belf\u00f6ldi online rendel\u00e9st jelent. Emellett tov\u00e1bb n\u0151tt az egy f\u0151re vet\u00edtett v\u00e1s\u00e1rl\u00e1si gyakoris\u00e1g is, ami jelenleg \u00e1tlagosan 17 online rendel\u00e9s \/ f\u0151 \/ \u00e9v. Ez ut\u00f3bbi mutat\u00f3 b\u0151v\u00fcl\u00e9se els\u0151sorban annak k\u00f6sz\u00f6nhet\u0151, hogy m\u00e1r sokkal t\u00f6bb mindent tudunk \u00e9s szeretn\u00e9nk online v\u00e1s\u00e1rolni. A folyamatosan b\u0151v\u00fcl\u0151 online term\u00e9kk\u00edn\u00e1lat mellett pedig az online v\u00e1s\u00e1rl\u00e1si kedv sem esett vissza drasztikusan a korl\u00e1toz\u00e1sok felold\u00e1s\u00e1nak ellen\u00e9re sem.<\/p>\n
Az eddig eredm\u00e9nyek f\u00e9ny\u00e9ben a k\u00f6vetkez\u0151 f\u00e9l\u00e9v kapcs\u00e1n is bizakod\u00f3ak a web\u00e1ruh\u00e1zak, tov\u00e1bbra is a tavalyi b\u00e1zist meghalad\u00f3 n\u00f6veked\u00e9s v\u00e1rhat\u00f3 az online kiskereskedelemben, azonban a b\u0151v\u00fcl\u00e9s m\u00e9rt\u00e9ke jelenleg m\u00e9g nehezen becs\u00fclhet\u0151. A k\u00f6zelg\u0151 negyedik hull\u00e1m \u00e9s a kapcsol\u00f3d\u00f3 int\u00e9zked\u00e9sek ez\u00fattal is nagyban befoly\u00e1solhatj\u00e1k az \u0151szi, kar\u00e1csonyi sz\u00e1mokat.<\/p>","protected":false},"excerpt":{"rendered":"
M\u00e1sf\u00e9l \u00e9vvel a koronav\u00edrus megjelen\u00e9se ut\u00e1n eld\u0151lni l\u00e1tszik a k\u00e9rd\u00e9s: 2021 \u00e9v els\u0151 hat h\u00f3napj\u00e1nak eredm\u00e9nyei alapj\u00e1n \u00fagy t\u0171nik, hogy a j\u00e1rv\u00e1ny hat\u00e1s\u00e1ra tavaly a hirtelen hatalmasat b\u0151v\u00fcl\u0151 online kiskereskedelem meg tudta tartani a lend\u00fclet\u00e9t.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"cikk_cimkek":[297],"content_flags":[],"content_icons":[],"class_list":["post-17542","post","type-post","status-publish","format-standard","hentry","category-erdmost","cikk_cimkek-vasarlas"],"acf":[],"_links":{"self":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts\/17542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/comments?post=17542"}],"version-history":[{"count":0,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts\/17542\/revisions"}],"wp:attachment":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/media?parent=17542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/categories?post=17542"},{"taxonomy":"cikk_cimkek","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/cikk_cimkek?post=17542"},{"taxonomy":"content_flags","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/content_flags?post=17542"},{"taxonomy":"content_icons","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/content_icons?post=17542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}