A Regio J\u00e1t\u00e9kkereskedelmi Kft. legfrissebb adatai szerint a magyar csal\u00e1dok online \u00e1tlagosan 7800 forint\u00e9rt, szem\u00e9lyesen \u00e1ruh\u00e1zban 7200 forint\u00e9rt v\u00e1s\u00e1rolnak gyereknapi meglepet\u00e9st az id\u00e9n, ami kiss\u00e9 meghaladja az el\u0151z\u0151 \u00e9vit.<\/p>\n
Az MTI-nek k\u00fcld\u00f6tt k\u00f6zlem\u00e9nyben kiemelik: ebben az id\u0151szakban a j\u00e1t\u00e9kkeresked\u0151 \u00e9ves forgalm\u00e1nak 8-10 sz\u00e1zal\u00e9ka realiz\u00e1l\u00f3dik. A legkeresettebb aj\u00e1nd\u00e9kok k\u00f6z\u00f6tt Lego-k\u00e9szletek, szabadt\u00e9ri j\u00e1t\u00e9kok \u00e9s strandfelszerel\u00e9sek szerepelnek.<\/p>\n
A c\u00e9g friss kutat\u00e1sa szerint a sz\u00fcl\u0151k 40 sz\u00e1zal\u00e9ka online \u00e9s \u00e1ruh\u00e1zban is v\u00e1s\u00e1rol, 36 sz\u00e1zal\u00e9kuk csak internetr\u0151l rendel, egy\u00f6t\u00f6d\u00fck pedig kiz\u00e1r\u00f3lag szem\u00e9lyesen v\u00e1lasztja ki a meglepet\u00e9st.<\/p>\n
A kutat\u00e1sban r\u00e9sztvev\u0151k 30 sz\u00e1zal\u00e9ka 2000-6000 forint k\u00f6z\u00f6tti \u00e9rt\u00e9kben v\u00e1s\u00e1rol gyereknapi aj\u00e1nd\u00e9kot, tov\u00e1bbi 30 sz\u00e1zal\u00e9k azonban 6000 forintn\u00e1l is t\u00f6bbet sz\u00e1n az \u00fcnnepi meglepet\u00e9sre gyermekenk\u00e9nt.<\/p>\n
A J\u00e1t\u00e9ksziget \u00fczleth\u00e1l\u00f3zatot tulajdonl\u00f3 Formatex Kft. \u00fcgyvezet\u0151 igazgat\u00f3ja \u00e9s tulajdonosa, Borhi J\u00e1nos az MTI-vel k\u00f6z\u00f6lte: t\u00f6bb\u00e9ves tapasztalataik alapj\u00e1n a gyereknap, a kar\u00e1csony \u00e9s a h\u00fasv\u00e9t ut\u00e1n a 3. legjelent\u0151sebb \u00fcnnep az aj\u00e1nd\u00e9kok tekintet\u00e9ben, illetve a 3. legforgalmasabb id\u0151szak a j\u00e1t\u00e9kboltokban.<\/p>\n
A h\u00fasv\u00e9ti szezon forgalma a pand\u00e9mia miatti \u00fczletbez\u00e1r\u00e1sok miatt tavaly \u00e9s az id\u00e9n is teljesen kiesett az offline t\u00e9rben, \u00edgy a gyereknap a 2. legforgalmasabb \u00fcnnep lett.<\/p>\n
A jateksziget.hu web\u00e1ruh\u00e1zban a gyereknapot megel\u0151z\u0151en az \u00e1tlagos kos\u00e1r\u00e9rt\u00e9k az id\u00e9n 12 ezer forint, ez k\u00f6zel azonos a tavalyival. Az \u00fczletekben a tavalyi \u00e9vben 5500 forint volt az \u00e1tlagos kos\u00e1r\u00e9rt\u00e9k a gyereknap k\u00f6rny\u00e9k\u00e9n, id\u00e9n ez az \u00f6sszeg n\u00e9mik\u00e9pp n\u0151tt, 5900 forintot k\u00f6ltenek \u00e1tlagosan a v\u00e1s\u00e1rl\u00f3k a J\u00e1t\u00e9ksziget \u00fczletekben.<\/p>\n
A forgalomr\u00f3l elmondta: a web\u00e1ruh\u00e1zban n\u00f6veked\u00e9st v\u00e1rnak. A l\u00e1togat\u00f3k sz\u00e1m\u00e1ban \u00e9s a kos\u00e1r\u00e9rt\u00e9kben ugyan nem m\u00e9rtek jelent\u0151s n\u00f6veked\u00e9st, viszont l\u00e9nyegesen t\u00f6bb tranzakci\u00f3t realiz\u00e1lnak, mint az el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1ban. A J\u00e1t\u00e9ksziget \u00fczletekben az \u00f6sszehasonl\u00edthat\u00f3 id\u0151szakban, azaz m\u00e1jus 18-31. k\u00f6z\u00f6tt 3 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st v\u00e1rnak id\u00e9n.<\/p>","protected":false},"excerpt":{"rendered":"
A j\u00e1t\u00e9kkeresked\u0151 c\u00e9gek Magyar T\u00e1virati Irod\u00e1nak k\u00fcld\u00f6tt adatai szerint a magyar sz\u00fcl\u0151k id\u00e9n t\u00f6bbet k\u00f6ltenek j\u00e1t\u00e9kra gyereknapon, amely a kar\u00e1csony \u00e9s h\u00fasv\u00e9t ut\u00e1n az egyik legforgalmasabb id\u0151szak a szektorban. Megjegyzik, a sz\u00fcl\u0151k t\u00f6bbet v\u00e1s\u00e1rolnak online, mint \u00fczletben.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"cikk_cimkek":[15],"content_flags":[349],"content_icons":[],"class_list":["post-15193","post","type-post","status-publish","format-standard","hentry","category-erdmost","cikk_cimkek-kozelet","content_flags-fontos"],"acf":[],"_links":{"self":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts\/15193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/comments?post=15193"}],"version-history":[{"count":0,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts\/15193\/revisions"}],"wp:attachment":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/media?parent=15193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/categories?post=15193"},{"taxonomy":"cikk_cimkek","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/cikk_cimkek?post=15193"},{"taxonomy":"content_flags","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/content_flags?post=15193"},{"taxonomy":"content_icons","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/content_icons?post=15193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}