{"id":120564,"date":"2025-04-11T10:18:10","date_gmt":"2025-04-11T08:18:10","guid":{"rendered":"https:\/\/erdmost.hu\/?p=120564"},"modified":"2025-04-11T10:18:10","modified_gmt":"2025-04-11T08:18:10","slug":"a-radio-elhallgat-de-a-podcastekben-tovabb-el","status":"publish","type":"post","link":"https:\/\/erdmost.hu\/en\/2025\/04\/11\/a-radio-elhallgat-de-a-podcastekben-tovabb-el\/","title":{"rendered":"A r\u00e1di\u00f3 elhallgat, de a podcastekben tov\u00e1bb \u00e9l"},"content":{"rendered":"

Az elm\u00falt p\u00e1r \u00e9vben t\u00f6bbsz\u00f6r felmer\u00fclt a frekvencia visszaad\u00e1s\u00e1nak k\u00e9rd\u00e9se, de a v\u00e1rosvezet\u00e9ssel kar\u00f6ltve a Covid, majd a szomsz\u00e9dban zajl\u00f3 h\u00e1bor\u00fa gazdas\u00e1got s\u00fajt\u00f3 hat\u00e1sai ellen\u00e9re valahogy m\u00e9gis siker\u00fclt \u00e9letben tartani, noha mindig egy kicsit kevesebb forr\u00e1sb\u00f3l \u00e9s m\u00e9g kevesebb emberi er\u0151forr\u00e1ssal gazd\u00e1lkodhattunk.<\/p>\n

Mostanra a v\u00e1ros a korm\u00e1nyzati elvon\u00e1soknak k\u00f6sz\u00f6nhet\u0151en olyan helyzetbe ker\u00fclt, hogy k\u00e9nytelen volt meghozni a v\u00e9gs\u0151 d\u00f6nt\u00e9st.<\/p>\n

\u201eA v\u00e1ros a cs\u0151d sz\u00e9l\u00e9n van, 3 milli\u00e1rd forint hi\u00e1nyzik az \u00e9ves k\u00f6lts\u00e9gvet\u00e9sb\u0151l, v\u00e1rhat\u00f3an augusztus k\u00f6rny\u00e9k\u00e9n cs\u0151dbiztost kaphatunk a nyakunkba<\/a>. Ez nem abb\u00f3l ad\u00f3dik, hogy pazaroln\u00e1nk. \u00c9vek \u00f3ta minden takar\u00e9kl\u00e1ngon van, k\u00e9t uszoda z\u00e1rva v\u00e1rosban, alig jut k\u00e1ty\u00faz\u00e1sra, nemhogy \u00fat\u00e9p\u00edt\u00e9sre. Ha a cs\u0151dbiztos j\u00f6n, akkor minden kifizet\u00e9st \u0151 fog fel\u00fcgyelni, nem engedhetj\u00fck meg, hogy a legfontosabb elemet, az \u00fajs\u00e1got kiny\u00edrja. Az \u00fajs\u00e1gnak k\u00f6zel 40 \u00e9ves m\u00faltja van, szeretik az emberek, hozz\u00e1tartozik a v\u00e1roshoz. \u00c9ppen ez\u00e9rt meg kell h\u00fazni a nadr\u00e1gsz\u00edjat, \u00e9s ebben egy m\u0171k\u00f6d\u00e9sk\u00e9ptelen kereskedelmi r\u00e1di\u00f3, \u00e9vi alig p\u00e1rmilli\u00f3 forint piaci bev\u00e9tellel, nem az a term\u00e9k, amit ad\u00f3fizet\u0151i p\u00e9nzb\u0151l kell fenntartani\u201d – nyilatkozta L\u00e1szl\u00f3 Ferenc, \u00c9rd Megyei Jog\u00fa V\u00e1ros \u00d6nkorm\u00e1nyzat\u00e1nak kommunik\u00e1ci\u00f3s vezet\u0151je a Media1.hu<\/a> internetes port\u00e1lnak.<\/p>\n

Sajnos a hallgatotts\u00e1gi adatok is azt er\u0151s\u00edttett\u00e9k, hogy a takar\u00e9kl\u00e1ngon (f\u0151leg k\u00fcls\u0151s koll\u00e9g\u00e1kkal) 60 milli\u00f3b\u00f3l m\u0171k\u00f6dtetett kereskedelmi r\u00e1di\u00f3 ebben a helyzetben nem fenntarthat\u00f3: az NMHH (Nemzeti M\u00e9dia- \u00e9s H\u00edrk\u00f6zl\u00e9si Hat\u00f3s\u00e1g) \u00e1ltal megrendelt hivatalos m\u00e9r\u00e9s (Scoresgroup) szerint 2023 janu\u00e1rj\u00e1ban m\u00e9g 7, 5% volt a reggeli m\u0171sor, a Bund\u00e1skeny\u00e9r hallgatotts\u00e1ga, m\u00edg 2025 janu\u00e1rj\u00e1ban m\u00e1r csak 0,7%-ot m\u00e9rtek.<\/p>\n

Ezt a tendenci\u00e1t er\u0151s\u00edtette meg a 2023-as \u00f6nkorm\u00e1nyzati felm\u00e9r\u00e9s is: 1000 emberb\u0151l 60 \u00e1ll\u00edtotta, hogy napi rendszeress\u00e9ggel hallgatja az \u00c9rd FM-et.<\/p>\n

\"\"
Urb\u00e1n Szabi \u00e9s G\u00e1rdos Attila, a k\u00e9t veter\u00e1n r\u00e1di\u00f3s<\/em><\/figcaption><\/figure>\n

Sz\u00e1mos szakemberrel egyeztetett az \u00f6nkorm\u00e1nyzat, miel\u0151tt a v\u00e9gs\u0151 d\u00f6nt\u00e9st meghozta. Maguk a r\u00e1di\u00f3s guruk er\u0151s\u00edtett\u00e9k meg, hogy az anal\u00f3g r\u00e1di\u00f3z\u00e1s v\u00e1ls\u00e1gban van, azok az ad\u00f3k is k\u00fcszk\u00f6dnek, ahol m\u00e9g van p\u00e9nz. A r\u00e1di\u00f3 szerep\u00e9t lassan, de biztosan \u00e1tveszi a podcast. Magam is ink\u00e1bb \u00fagy tekintek erre a t\u00f6rt\u00e9netre, hogy b\u00e1r a r\u00e1di\u00f3 elhallgat, de a podcastekben \u00e9l majd tov\u00e1bb a megv\u00e1ltozott m\u00e9diafogyaszt\u00e1si szok\u00e1sokhoz igazodva.<\/p>\n

Eddig a k\u00e9t m\u0171faj \u00e1tfed\u00e9sben volt, f\u0151leg a Bund\u00e1skeny\u00e9rben elhangzott besz\u00e9lget\u00e9seket podcastes\u00edtett\u00fck. A podcastek t\u00e9rh\u00f3d\u00edt\u00e1s\u00e1t igazolja az a t\u00e9ny is, hogy ebben a form\u00e1ban ezek a besz\u00e9lget\u00e9sek a YouTube-csatorn\u00e1nkon, de m\u00e9g ink\u00e1bb facebook oldalunkon jelent\u0151sen t\u00f6bb hallgat\u00f3hoz jutottak el, mint r\u00e1di\u00f3s form\u00e1ban.<\/p>\n

Nem utols\u00f3 szempont, hogy az \u00c9rd FM kereskedelmi r\u00e1di\u00f3, vagyis hirdet\u00e9sekb\u0151l kellene eltartania saj\u00e1t mag\u00e1t. M\u00edg egy hasonl\u00f3 param\u00e9terekkel rendelkez\u0151 r\u00e1di\u00f3 ak\u00e1r milli\u00e1rdos \u00e1rbev\u00e9tellel sz\u00e1molhat \u00e9s komoly nyeres\u00e9ggel, addig az \u00c9rdFM 101.3-nak a tavalyi rekl\u00e1mbev\u00e9tele 2,8 milli\u00f3 forint volt, amely adat \u00f6nmag\u00e1\u00e9rt besz\u00e9l.<\/p>\n

\u00c1prilis 15-\u00e9n \u00e9jf\u00e9lkor elhallgat a r\u00e1di\u00f3nk, st\u00fadi\u00f3nk a j\u00f6v\u0151ben podcast st\u00fadi\u00f3k\u00e9nt m\u0171k\u00f6dik tov\u00e1bb. Hogy pontosan milyen tematik\u00e1val, azon folyamatosan dolgozunk.<\/p>\n

Itt \u00e9s most sokadszor is szeretn\u00e9m megk\u00f6sz\u00f6nni a r\u00e1di\u00f3s koll\u00e9g\u00e1k munk\u00e1j\u00e1t.<\/p>","protected":false},"excerpt":{"rendered":"

Kedves Olvas\u00f3ink, Kedves Hallgat\u00f3ink! Igen, a h\u00edr sajnos igaz, az \u00c9rdFM 101.3 \u00e1prilis 15-\u00e9n elhallgat.<\/p>","protected":false},"author":33,"featured_media":120576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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