{"id":118783,"date":"2025-03-16T12:02:44","date_gmt":"2025-03-16T11:02:44","guid":{"rendered":"https:\/\/erdmost.hu\/?p=118783"},"modified":"2025-03-16T12:02:44","modified_gmt":"2025-03-16T11:02:44","slug":"a-tiktokerek-fo-celja-a-szorakoztatas-es-onkifejezes","status":"publish","type":"post","link":"https:\/\/erdmost.hu\/en\/2025\/03\/16\/a-tiktokerek-fo-celja-a-szorakoztatas-es-onkifejezes\/","title":{"rendered":"A tiktokerek f\u0151 c\u00e9lja a sz\u00f3rakoztat\u00e1s \u00e9s \u00f6nkifejez\u00e9s"},"content":{"rendered":"<p>A Nemzeti M\u00e9dia- \u00e9s H\u00edrk\u00f6zl\u00e9si Hat\u00f3s\u00e1g honlapj\u00e1n olvashatjuk <a href=\"https:\/\/nmhh.hu\/cikk\/251214\/A_hazai_TikTokfelhasznalok_szokasai_es_attitudjei\" target=\"_blank\" rel=\"noopener\">a M\u00e9diapiaci Egy\u00fcttm\u0171k\u00f6d\u00e9si \u00e9s Kutat\u00e1si Igazgat\u00f3s\u00e1g legfrissebb kutat\u00e1s\u00e1t<\/a>, amiben a TikTok nev\u0171 m\u00e9diaplatformmal kapcsolatos magyarorsz\u00e1gi szok\u00e1sokat kutatt\u00e1k. A kutat\u00e1s a 10\u201317, valamint a 18\u201349 \u00e9ves koroszt\u00e1lyok TikTok haszn\u00e1lat\u00e1t szeml\u00e9lt\u00e9k.<\/p>\n<p>Mint \u00edrj\u00e1k, a k\u00f6z\u00f6ss\u00e9gi oldalnak pillanatnyilag az emberis\u00e9g 25 sz\u00e1zal\u00e9ka, azaz 2 milli\u00e1rd ember a felhaszn\u00e1l\u00f3ja. Ahogy itthon is igen sokan, a 18\u201349 \u00e9ves lakoss\u00e1g t\u00f6bb, mint fele, vagyis mintegy k\u00e9tmilli\u00f3an haszn\u00e1lj\u00e1k a platformot. A szakemberek ennek a n\u00e9pszer\u0171s\u00e9gnek pr\u00f3b\u00e1ltak meg a nyom\u00e1ba eredni.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-118786\" src=\"https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/portrait-attractive-party-girl-pink-wig-with-bright-makeup-holding-smartphone-looking-camera-confident-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/portrait-attractive-party-girl-pink-wig-with-bright-makeup-holding-smartphone-looking-camera-confident-scaled.jpg 1920w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/portrait-attractive-party-girl-pink-wig-with-bright-makeup-holding-smartphone-looking-camera-confident-300x200.jpg 300w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/portrait-attractive-party-girl-pink-wig-with-bright-makeup-holding-smartphone-looking-camera-confident-768x512.jpg 768w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/portrait-attractive-party-girl-pink-wig-with-bright-makeup-holding-smartphone-looking-camera-confident-18x12.jpg 18w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/portrait-attractive-party-girl-pink-wig-with-bright-makeup-holding-smartphone-looking-camera-confident-840x560.jpg 840w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/portrait-attractive-party-girl-pink-wig-with-bright-makeup-holding-smartphone-looking-camera-confident-1100x733.jpg 1100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>A vizsg\u00e1latb\u00f3l kider\u00fclt, hogy a 18\u201349 \u00e9vesek t\u00f6bb mint fele regisztr\u00e1lt m\u00e1r TikTok-fi\u00f3kot, azonban a kedvenc\u00fck m\u00e9gis a Facebook maradt, m\u00edg a TikTok csak a negyedik legn\u00e9pszer\u0171bb k\u00f6z\u00f6ss\u00e9gi fel\u00fclet\u00fck.<\/p>\n<p>Ennek ellen\u00e9re a regisztr\u00e1ltak csaknem a fele \u00edgy is legal\u00e1bb napi egy \u00f3r\u00e1t t\u00f6lt tiktokoz\u00e1ssal. A legt\u00f6bbet a 30 \u00e9ven aluliak, az alacsonyabb iskolai v\u00e9gzetts\u00e9g\u0171ek, valamint a megyesz\u00e9khelyeken \u00e9l\u0151k, m\u00edg a legkevesebbet a 40 \u00e9ven fel\u00fcliek, a fels\u0151fok\u00fa v\u00e9gzetts\u00e9ggel rendelkez\u0151k \u00e9s a f\u0151v\u00e1rosiak t\u00f6ltik a platformon.<\/p>\n<div class=\"infogram-embed\" data-id=\"d91e89cc-e819-44bf-b515-50d3b19391f5\" data-type=\"interactive\" data-><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<p>Noha a TikTok pr\u00f3b\u00e1lkozik az egyre hosszabb vide\u00f3k enged\u00e9lyez\u00e9s\u00e9vel is, a k\u00f6z\u00f6ss\u00e9gi oldalt tov\u00e1bbra is a r\u00f6vid, t\u00f6m\u00f6r \u00e9s gyorsan fogyaszthat\u00f3 vide\u00f3k\u00e9rt szeretik a legt\u00f6bben. Arr\u00f3l m\u00e1r nem is besz\u00e9lve, hogy a felhaszn\u00e1l\u00f3k t\u00f6bbnyire r\u00e1b\u00edzz\u00e1k magukat az algoritmusra, \u00e9s az \u00e1ltala aj\u00e1nlott tartalmakat fogyasztj\u00e1k.<\/p>\n<p>A 10\u201317 \u00e9vesek jellemz\u0151en szint\u00e9n el\u00e9gedettek az algoritmus k\u00edn\u00e1lat\u00e1val, b\u00e1r gyakran f\u00e9lelmetesnek \u00e9rzik, mennyire pontosan k\u00e9pes eltal\u00e1lni az \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00fcket. \u00c9l\u0151 ad\u00e1sokat a felhaszn\u00e1l\u00f3k k\u00f6zel fele szokott n\u00e9zni, aj\u00e1nd\u00e9kot, vagyis anyagi t\u00e1mogat\u00e1st pedig \u00f6sszesen 14 sz\u00e1zal\u00e9kuk k\u00fcld\u00f6tt m\u00e1r valamelyik tartalomgy\u00e1rt\u00f3nak.<\/p>\n<p>A 18\u201349 \u00e9ves felhaszn\u00e1l\u00f3k mintegy 40 sz\u00e1zal\u00e9ka maga is osztott m\u00e1r meg tartalmakat a platformon, de jellemz\u0151en nem \u00fczleti c\u00e9lb\u00f3l, a saj\u00e1t v\u00e1llalkoz\u00e1st n\u00e9pszer\u0171s\u00edt\u0151 vide\u00f3kat is csup\u00e1n 9 sz\u00e1zal\u00e9k szokott megosztani. A legn\u00e9pszer\u0171bb tartalmak egy\u00e9bk\u00e9nt a humor, a gasztron\u00f3mia \u00e9s a zene.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-118790\" src=\"https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/child-filming-video-with-phone-attached-selfie-stick-online-channel-talking-with-viewers-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/child-filming-video-with-phone-attached-selfie-stick-online-channel-talking-with-viewers-scaled.jpg 2133w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/child-filming-video-with-phone-attached-selfie-stick-online-channel-talking-with-viewers-300x169.jpg 300w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/child-filming-video-with-phone-attached-selfie-stick-online-channel-talking-with-viewers-768x432.jpg 768w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/child-filming-video-with-phone-attached-selfie-stick-online-channel-talking-with-viewers-18x10.jpg 18w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/child-filming-video-with-phone-attached-selfie-stick-online-channel-talking-with-viewers-996x560.jpg 996w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/child-filming-video-with-phone-attached-selfie-stick-online-channel-talking-with-viewers-1100x619.jpg 1100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>A 10\u201317 \u00e9vesek jellemz\u0151en passz\u00edvabbak, \u0151k ink\u00e1bb csak fogyasztj\u00e1k a tartalmakat, ugyanakkor a legfiatalabb tizen\u00e9vesek t\u00f6bbet posztolnak, mint id\u0151sebb t\u00e1rsaik. A tanulm\u00e1ny szerint a k\u00e9s\u0151i tin\u00e9dzser\u00e9vekben megjelen\u0151 passzivit\u00e1s f\u0151 oka egyr\u00e9szt, hogy egyre ink\u00e1bb szeretn\u00e9k a saj\u00e1t adataikat biztons\u00e1gban tudni, m\u00e1sr\u00e9szt, hogy egyre jobban f\u00e9lnek a negat\u00edv kritik\u00e1t\u00f3l. Az \u00f6nkifejez\u00e9s \u00e9s a kapcsolattart\u00e1s platformja sz\u00e1mukra sokkal ink\u00e1bb az Instagram.<\/p>\n<blockquote><p>A tartalomgy\u00e1rt\u00e1s c\u00e9lja a legt\u00f6bb esetben ink\u00e1bb az \u00f6nkifejez\u00e9s, a saj\u00e1t hang hallat\u00e1sa, \u00e9s persze a t\u00f6bbi felhaszn\u00e1l\u00f3 sz\u00f3rakoztat\u00e1sa. A feln\u0151ttek k\u00f6z\u00fcl a legt\u00f6bbet a harmincas koroszt\u00e1ly posztol.<\/p><\/blockquote>\n<p>A feln\u0151tt felhaszn\u00e1l\u00f3k k\u00e9tharmada kiemelten fontosnak tartja az adatai biztons\u00e1g\u00e1t, \u00e9s k\u00f6zel ennyien fektetnek k\u00fcl\u00f6n figyelmet az adatv\u00e9delmi be\u00e1ll\u00edt\u00e1saikra is. Konkr\u00e9t adatv\u00e9delmi agg\u00e1lya azonban a felhaszn\u00e1l\u00f3k mind\u00f6ssze egyharmad\u00e1nak van, \u00e9s t\u00edzb\u0151l csup\u00e1n egy felhaszn\u00e1l\u00f3 tekint a platformra kiberbiztons\u00e1gi kock\u00e1zatk\u00e9nt.<\/p>\n<div class=\"infogram-embed\" data-id=\"83d7c4e9-ae2c-4b11-8c48-f3af57f402b8\" data-type=\"interactive\" data-><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<p>A fiatalok t\u00f6bbs\u00e9ge \u00e1tlagosan 10\u201312 \u00e9vesen kezd tiktokozni, de a kutat\u00e1s alapj\u00e1n sokan m\u00e1r kor\u00e1bban, 8\u201310 \u00e9ves korukban regisztr\u00e1lnak a platformra. A fiatalok jellemz\u0151en naponta haszn\u00e1lj\u00e1k a TikTokot, h\u00e9tk\u00f6znapokon pedig \u00e1ltal\u00e1ban egy-k\u00e9t \u00f3r\u00e1t t\u00f6ltenek el rajta.<\/p>\n<p>A kutat\u00e1s k\u00fcl\u00f6n kit\u00e9r a fel\u00fclet haszn\u00e1l\u00f3inak tudatoss\u00e1g\u00e1ra. A szakemberek \u00fagy v\u00e9lik, a legnagyobb vesz\u00e9lyt az jelenti, amikor a felhaszn\u00e1l\u00f3k nincsenek is tudat\u00e1ban a haszn\u00e1lati szok\u00e1saikb\u00f3l fakad\u00f3 negat\u00edv k\u00f6vetkezm\u00e9nyeknek, mint amilyen a f\u00fcgg\u0151s\u00e9g vesz\u00e9lye, vagy \u00e9ppen a platformra pazarolt id\u0151 m\u00e9rt\u00e9ke.<\/p>\n<p>A felhaszn\u00e1l\u00f3k alig 4%-a, s\u0151t m\u00e9g a naponta legal\u00e1bb k\u00e9t \u00f3r\u00e1t a platformon t\u00f6lt\u0151knek is alig a tizede vallja be\/ismeri fel, hogy a TikTok er\u0151s befoly\u00e1ssal van az \u00e9let\u00e9re.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-118792\" src=\"https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/caucasian-young-woman-s-portrait-gradient-space-neon-light-beautiful-female-model-with-unusual-look-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/caucasian-young-woman-s-portrait-gradient-space-neon-light-beautiful-female-model-with-unusual-look-scaled.jpg 1920w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/caucasian-young-woman-s-portrait-gradient-space-neon-light-beautiful-female-model-with-unusual-look-300x200.jpg 300w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/caucasian-young-woman-s-portrait-gradient-space-neon-light-beautiful-female-model-with-unusual-look-768x512.jpg 768w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/caucasian-young-woman-s-portrait-gradient-space-neon-light-beautiful-female-model-with-unusual-look-18x12.jpg 18w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/caucasian-young-woman-s-portrait-gradient-space-neon-light-beautiful-female-model-with-unusual-look-840x560.jpg 840w, https:\/\/erdmost.hu\/wp-content\/uploads\/2025\/03\/caucasian-young-woman-s-portrait-gradient-space-neon-light-beautiful-female-model-with-unusual-look-1100x733.jpg 1100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Am\u00edg a TikTokot nem haszn\u00e1l\u00f3k egy\u00e9rtelm\u0171en meg tudj\u00e1k mondani, hogy mi\u00e9rt maradnak t\u00e1vol a platformt\u00f3l, p\u00e9ld\u00e1ul \u00e9rdektelens\u00e9gb\u0151l, az ellenszenves form\u00e1tum, a k\u00f6z\u00f6ns\u00e9g miatt, addig a TikTok-ot kedvel\u0151kben sokkal kev\u00e9sb\u00e9 tudatosul, hogy mi az, ami \u00e1tlagosan napi egy \u00f3r\u00e1t oda k\u00f6ti \u0151ket. A vizsg\u00e1lat v\u00e9gs\u0151 soron meg\u00e1llap\u00edtja, hogy a TikTok-haszn\u00e1lat nem tudatos szinten d\u0151l el.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Egy friss kutat\u00e1s szerint legink\u00e1bb az alacsony iskolai v\u00e9gzetts\u00e9g\u0171ek haszn\u00e1lj\u00e1k a haz\u00e1nkban is n\u00e9pszer\u0171 vide\u00f3s k\u00f6z\u00f6ss\u00e9gi m\u00e9diafel\u00fcletet.<\/p>","protected":false},"author":42,"featured_media":118785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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