{"id":10663,"date":"2020-12-01T09:01:35","date_gmt":"2020-12-01T09:01:35","guid":{"rendered":"https:\/\/wp.erdmost.hu\/2020\/12\/01\/hova-lettek-magyar-piacrol-jo-reklamok\/"},"modified":"2020-12-01T09:01:35","modified_gmt":"2020-12-01T09:01:35","slug":"hova-lettek-magyar-piacrol-jo-reklamok","status":"publish","type":"post","link":"https:\/\/erdmost.hu\/en\/2020\/12\/01\/hova-lettek-magyar-piacrol-jo-reklamok\/","title":{"rendered":"Hova lettek a magyar piacr\u00f3l a j\u00f3 rekl\u00e1mok?"},"content":{"rendered":"<p class=\"text-align-justify\">Sokak szerint neki k\u00f6sz\u00f6nhet\u0151 nemcsak a magyar rekl\u00e1m, hanem egyenesen a magyar k\u00f6z\u00e9let k\u00ednos sz\u00f3viccesed\u00e9se, az \u00e1ltala megalkotott rekl\u00e1mokban azonban ez alig \u00e9rhet\u0151 tetten. Az viszont biztos, hogy rekl\u00e1mjaiban a sz\u00f6veg mindig is fontosabb szerepet kapott a vizualit\u00e1sn\u00e1l, szlogenek \u00e9s f\u0151sorok kital\u00e1l\u00e1s\u00e1ban pedig aligha volt n\u00e1la jellegzetesebb figur\u00e1ja az elm\u00falt h\u00fasz \u00e9vnek. \u00c9s noha a szakma kem\u00e9nyvonalasai Gesztit soha nem tartott\u00e1k rekl\u00e1mszakembernek \u2013 igaz, \u0151 maga sem mag\u00e1t \u2013 m\u00e9gis sz\u00e1mos d\u00edjjal \u00e9s elismer\u00e9ssel t\u00fcntett\u00e9k ki munk\u00e1ss\u00e1g\u00e1t.<\/p>\n<p class=\"text-align-justify\">Hallgassa meg a Bund\u00e1skeny\u00e9r interj\u00faj\u00e1t, Geszti P\u00e9terrel!<\/p>\n<div class=\"ckeditor-html5-audio\"><span class=\"audio-wrapper\"><label class=\"audio-label\">Hova t\u0171ntek a j\u00f3 magyar rekl\u00e1mok? Interj\u00fa Geszti P\u00e9terrel.<\/label><\/p>\n<p><audio controls=\"controls\" data-entity-type=\"file\" data-entity-uuid=\"c242c145-34af-4d31-a80c-8e45c1ad8cb1\" src=\"https:\/\/erdmost.hu\/wp-content\/uploads\/2022\/03\/20120506_04_geszti.mp3\">&nbsp;<\/audio><br \/>\n<\/span><\/div>\n<p>Erre eml\u00e9kszik? \ud83d\ude42<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5VQXqcsCs4A\"  frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Mindenki elad\u00e1s\u00f6szt\u00f6nz\u00e9st akar, nincs rekl\u00e1m akci\u00f3s aj\u00e1nlat n\u00e9lk\u00fcl. De hov\u00e1 lettek a kreat\u00edv rekl\u00e1mok? Geszti P\u00e9ter, rekl\u00e1mszakembert k\u00e9rdezt\u00fck az \u00c9rd FM 101.3-on arr\u00f3l, hogy szerinte is \u00e9rezhet\u0151-e az a trend, hogy elt\u0171nnek lassan a magyar piacr\u00f3l a nagy, ikonikus im\u00e1zsfilmek \u00e9s a kreat\u00edv rekl\u00e1mok.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"cikk_cimkek":[15],"content_flags":[349,348],"content_icons":[353],"class_list":["post-10663","post","type-post","status-publish","format-standard","hentry","category-erdmost","cikk_cimkek-kozelet","content_flags-fontos","content_flags-top","content_icons-audio"],"acf":[],"_links":{"self":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts\/10663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/comments?post=10663"}],"version-history":[{"count":0,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/posts\/10663\/revisions"}],"wp:attachment":[{"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/media?parent=10663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/categories?post=10663"},{"taxonomy":"cikk_cimkek","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/cikk_cimkek?post=10663"},{"taxonomy":"content_flags","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/content_flags?post=10663"},{"taxonomy":"content_icons","embeddable":true,"href":"https:\/\/erdmost.hu\/en\/wp-json\/wp\/v2\/content_icons?post=10663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}